As a business, you should know that website performance is crucial for every successful business. Websites that take forever to load frustrate visitors, so they go and look for faster alternatives. Even a one-second drop in page load times can cost you thousands of revenue and a decline in rankings.

Bad design and performance will also affect how search engines treat you, and fewer people will visit your site.

And with Google now factoring page loading speed into search engine rankings, having a fast website has become even more important.